Laval Virtual 2025: a look back at the leading immersive technology event
The must-attend immersive technology trade show in Europe, Laval Virtual, held its 2025 edition from April 9 to 11. Created in 1999, this international event takes place every year in Laval and brings together key players in the XR industry (virtual, augmented and mixed reality). As a true hub of innovation, this event welcomes thousands of visitors from around the world, including industry professionals, researchers, startups, institutions and immersive tech enthusiasts.
The show offers a rich and diverse program, featuring high-level conferences, XR solution exhibitions, competitions for innovative projects such as the Laval Virtual Awards. There is also a space dedicated to students and young creators. Laval Virtual is much more than a trade fair: it is a true experimentation ground where ideas come to life. And where the immersive uses of tomorrow are imagined by exploring the latest technological innovations firsthand.
Laval Virtual 2025: innovation and immersion
The 2025 edition of Laval Virtual gathered a wide range of stakeholders showcasing their XR innovations across various industries. The exhibition area was designed to reflect the diversity of immersive technology applications, with booths dedicated to industrial, educational, medical, cultural and artistic sectors.
In the industrial sector, several solutions highlighted how augmented and mixed reality are transforming maintenance operations, training, and remote supervision. The education sector was also strongly represented, with immersive tools designed for interactive learning, simulation, and student engagement.
Promising applications emerged in the medical and paramedical fields, from healthcare training to rehabilitation using immersive environments. Meanwhile, the cultural sector leveraged XR to deliver unique artistic and heritage experiences, combining storytelling, interactivity, and deep immersion.
Hall B was also a hub for research and emerging creativity, featuring zones dedicated to students, startups and experimental projects. This dynamic setup allowed visitors to discover bold prototypes, dive into innovative concepts and connect with the talents of tomorrow.
Attendees freely explored demonstrations, conferences, immersive experiences and competitions in a friendly, forward-looking atmosphere. The wide range of participants and use cases made this edition a key moment for collectively reflecting on the concrete possibilities XR offers across sectors.
Matts Digital at Laval Virtual 2025: a standout presence
Located at booth A83 in Hall A, the Matts Digital team took full advantage of this 2025 edition to showcase our expertise in professional XR solutions. Over the three days of the event, many visitors discovered our full-service offering from technology consulting to hands-on implementation of immersive projects.
At Laval Virtual, we:
- Presented our virtual and augmented reality solutions for industrial, educational, cultural and medical sectors.
- Advised visitors on choosing the most suitable XR headsets for professional use.
- Highlighted our logistics services and MDM solutions, both essential for large-scale XR headset deployments.
- Brought our stand to life each day with personalized discussions to better understand visitors’ needs and offer concrete solutions.
We warmly thank everyone who stopped by to chat, discover our work and share their vision of XR. The show was a valuable opportunity to reconnect with partners, launch new projects and spark ideas to keep pushing the boundaries of innovative and practical XR applications.
What’s next after Laval Virtual
Following this event, the entire Matts Digital team remains available to continue the conversations started during the show. We’re ready to support your XR projects and offer the best guidance on selecting, deploying and managing your immersive solutions.
Feel free to contact us to keep exploring the many possibilities offered by virtual and augmented reality.